Rentokil Initial

Our strategy

Following a period of restructuring and investment the Company is implementing a strategy to deliver shareholder value over the medium term. The Rentokil Initial Model is designed to drive higher revenue, generate sustainable profit growth and increased free cash flow. It focuses on:

A clear organisational structure built around strong regional businesses
Three core categories of Pest Control, Hygiene and Workwear
Differentiated strategies for investment and growth

The RIght Way

The framework for our growth plans is about enabling THE RIGHT PEOPLE (our colleagues), to do THE RIGHT THINGS (for our customers), in THE RIGHT WAY (for our shareholders).